Shakespeares Rose Quote

What’s in a name? that which we call a rose
By any other name would smell as sweet;	48
So Romeo would, were he not Romeo call’d,
Retain that dear perfection which he owes
Without that title. (II.ii.47-51)

I disagree to this quote from Shakespeare. I think what Shakespeare is saying that a name is just a title. The title of an object does not change what the object is. However, in today's time period, the name is a huge factor to what people think of the product. For example, if you look at the quality of Bose and Beats headphones, the quality is similar. Bose can even be better in some models, but since Beats has a more popular name, it is more prominently known than Bose headphones. People look at the name, rather than the quality.

The name of an object has been made so important in our society. We label everything, and classify it by the name. We even classify kids. In high school, people get organized into categories. The popular kids, gamers, nerds, goths, etc. The popular kids may be horrible people, but they can still be higher in the social status. The title of an object is everything. The title of an object can determine the quality and price of the object. Brand have become very big, and whatever brand society accepts as "cool" becomes huge. For example, Apple. Apple has become one of the biggest, if not the biggest technology  company in the world. Everyone is crazy about the new iPhone 5 that was just released. The quality of the product may not be the best, but its appearance and name gives it an advantage over other companies.

Our era focuses on physical conformation, so when a brand becomes popular amongst a group of people, it explodes into popularity. If a brand is not popular amongst people, it is prevented from expanding, no matter how good the quality of the product is.

Shakespeare's quote may have been applicable back in his time period, but it is certainly not applicable now.